Importance of Advertising Today Advertising has been around ever since there were buyers and sellers. Only the nature and the means of communication have undergone a change. In fact advertising is responsible not only for the discovery and application of new media vehicles, but also often been the most significant means of survival for these media. Print, radio, television and now the internet, owe their all-pervasive presence to the fact that advertising provides a source of revenue which helps these media to prosper and be available to a large mass of people.Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.
Here are some of the best colleges in India which provide courses in advertising
1.Bharatiya Vidya Bhavan, Kasthurba Gandhi Marg, New Delhi – 1
3.Bhavan's Harilal Bhagvati College of Mass Communications, Race Course Road, Bangalore - 560 001 4.Bhavan's Institute of Communications and Management, FA/111 Salt Lake City, Calcutta - 770 064 5.Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi - 110 067
http://www.iimc.nic.in 6.Indian Institute of Technology, Powai, Mumbai - 76 7.Mass communications Research Centre, Jamia Milia Islamia, Jamianagar, New Delhi - 110 025